The common view, widely held, is that chocolate bars are getting smaller and that this is a clever marketing ploy: we cannot be sure they are really getting smaller or that they seem to get smaller as we grow up.
The truth is some have indeed got smaller, but some have actually got bigger! Most seem to have shrunk in recent years.
See https://www.confectionerynews.com/Article/2015/11/13/Chocolate-bar-sizes-Historic-comparison-of-Hershey-s-and-Mars-bars#
See also https://www.dailymail.co.uk/femail/food/article-5128597/Graphics-reveal-chocolate-shrunk-size.html
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