IC7300 Price

Are the UK dealers playing chicken?

In the UK the IC7300 price is still the same, but now accompanied by all sorts of free extras.

Now, I have little doubt this is a good radio, but I still feel it is being "market priced". By that I mean we buy at the ticket price as there is no real competition from the other big players and most are happy to pay.

The architecture would allow the price to be reduced to less than £1000. Will it happen any time soon?