Dayton disapointment

So it looks like, better late than never, Yaesu and Kenwood are joining the SDR club.

However, what I see looks like a couple of expensive transceivers aimed at those with deep pockets rather than those with more modest budgets to spend on the hobby.

Will we ever see the Japanese produce a low cost SDR (portable?) transceiver? The Chinese are coming up fast and will soon have truly competitive products in terms of performance and build quality at much lower prices. Unless they are very careful, the Japanese will be too late to the party.