As I grow older I think I am becoming a "grumpy old man" and a cynic.
This morning I see my email has yet another "something for the weekend" offer from one of the major UK amateur dealers with Yaesu mobiles at discounted prices. Now, these may be "lost leaders" to encourage us to buy other items. The cynic in me says two things. Firstly, are these items that are over-stocked or not selling well, possibly because there are lower cost Chinese radios around? Secondly, are these items over-priced anyway? Either way, I am not persuaded to buy.
Now, dealers have a tough job. They, rightly, have to make a profit. They have to cope with exchange rates that vary. But, are they taking us all as suckers? I am all for fair and reasonable margins, but please don't exploit us all. We are customers. We want you to remain in business for years to come but offer us fair prices! If you do, we will remain loyal customers. If you take us for a ride we will look elsewhere.
4 Jun 2016
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