FT-991 from MLS - would you believe the PRICE??

Thanks to Steve G1KQH, I see that Martin Lynch is advertising the new FT-991 from Yaesu at an incredibly high price of £1299.95.  When first shown, a price of £999 was talked about and I thought that was high. £1299.95 is surely a joke MLS?

http://www.hamradio.co.uk/sysimages/origimages/FT991-1_pr5621_1.jpg

The image above resides on the MLS website and NOT on this blog. The image and link will be removed if a problem.

Maybe MLS is trying to pay the rent on their new premises or they want to look generous when discounting? Sorry, but you have just LOST one potential customer who is NOT prepared to be ripped off. A fairer price would be £799. When I bought my FT817ND from them earlier in the year I was impressed with them. Sorry, but this is exploitation.Why rip us off? What margins are you getting,especially with the excellent exchange rates to the Yen? Come on, we are NOT all stupid! It looks a nice radio at the right price.

See http://www.hamradio.co.uk/amateur-radio-main-equipment-base-station-radio-yaesu-base-station-radio/yaesu/yaesu-ft-991-hf-50mhz-vhf-uhf-base-station-transceiver-pd-5621.php.

The latest exchange rate was 186.373 Yen to £1 which is WAY better than 2 years ago when it was about 130 Yen to £1.   Dealers - PLEASE NOTE!!!!! Don't rip us off!!! Your customers ARE aware of the greatly improved exchange rates.Funny how prices don't seem to follow.

Yaesu FT 991 - all mode, all band transceiver

This rig does look like it will be popular, although at a stated UK price of £999 I have my doubts. This seems VERY high to me when the FT840D now sells for £619 before negotiation for a cash deal. UK exchange rates with Japan (£-Yen) have greatly improved, so rig prices should be falling dramatically. At £699, rather than £999 I can see it doing very well. Far less well at £999. In the USA expect to pay $999.

See http://qrznow.com/yaesu-ft-991/ for pictures and a video.  I see the rig has now passed FCC testing .  I have no news of CE approvals in Europe. Don't expect we'll see it in Europe before spring 2015.

I do hope dealers in the UK offer it at a sensible price. Get the price right and you deserve to sell lots of these units. Personally, I'd like to see a 10W or 30W version but doubt this will come in Europe or the USA. Of course, an FT817 replacement might be on the cards? We live in eternal hope.