Are they joking?

On the back of the latest RadCom is an advert by a UK dealer for a certain brand of antennas. Now I have no doubt these will be good.  

Then I saw the prices!!! 

Someone is making loads of money out of stuckers. Probably the dealer and manufacturer are both making handsome profits. I shall not embarrass them by adding names, but remind all this is just a hobby. 

I am all for dealers and manufacturers charging fair prices and making fair profits, but do not exploit your customers please.

Are we being ripped off? I stand to be corrected. Perhaps the dealers and manufacturer would care to let us know the profits? Perhaps they would rather not. 

This same dealer recently announced it was the sole UK dealer of a German radio that retails at over £12k!! Again, big fat profits come to mind. I would be surprised if the components cost more than £200. OK, they have to recover development and selling costs, but that still leaves a huge profit for the dealer and manufacturer. Once again, if I am wrong I shall happily retract how I "sense".

They sell at high prices as people are prepared to buy at these high prices.  Now, each to their own and spend your money as you want.