In a modern society everyone deserves an equal chance irrespective of race, colour, ethnicity, sexuality or disability. Who they are simply does not matter.
However, have you noticed that nearly every advert on TV now tries really hard to be seen as "inclusive" by including anyone who might be considered "outside"? Perhaps the person is obese, black, disabled or whatever. How often have you noticed someone mentions, in passing, about their husband or wife (of the same sex) on TV?
Now, I am not saying this is wrong, far from it, yet in many ways society has become less tolerant.
I hope that we can all be "inclusive" without becoming total prudes.