Litter - NOT amateur radio

In Spain one thing you notice is there is no litter. They have civic pride, despite the unemployment rate being very high. When they come to the UK they must think what a scruffy lot we are. I don't understand how we can be so lacking. It was the same last year in the Baltic states. Despite being poor compared with the UK they seem to be litter free. It is as if they do not drop litter ever. What is wrong with us?