Fewer Christmas cards? - NOT amateur radio

In the last few years postage costs have rocketed in the UK. Also, people keep in touch by email and social media far more than in the past. Postcards used to be sent to/by lots of people on holiday, but there are far fewer these days.

It is early days, but I am expecting far fewer Christmas cards this year. Some people have died, some find postage costs too high and some decide to give to charity instead. If it wasn't for my wife, I expect we'd send out far fewer cards!

One thing I have wondered - why not reduce the cost of second class postage stamps in the UK in early December? This would encourage more people to post Christmas cards. Overall, it might help with PO revenue. The PO could sell 2nd class special Christmas stamps at, say, 35p each in the lead-up to Christmas. They could even stipulate these are only to be used on Christmas cards.