Just now, I received an email from MLS giving details of their "something for the weekend" special offers. Now I appreciate that dealers have to make a profit - after all, this is their business - but I remain amazed by some of the prices. All dealers are similar, so I am not singling out MLS.
For example, one HF antenna sells for £409 when the manufacturing cost is unlikely to be more than £10, especially if made in China. Someone is making a huge profit. Of course, dealers sell for the prices we are prepared to pay. Reasonable is fine, but rip-offs are not. More fool us for playing the game.
In 20 years many dealers will be gone. Those that remain should be those that provide a good service, make reasonable profits and do not rip off their customers. Any dealer that rips off customers deserves to fail.