Some of the prices for new amateur radio gear is just incredible. At these prices how can anyone make a profit? This is shipped from the UK too.
UPDATE 1235z: OK, I give up! I have just seen it available even cheaper (£15.75) on eBay!! See http://www.ebay.co.uk/itm/BAOFENG-UV-5R-Dual-Band-UHF-VHF-Two-Way-Ham-FM-Radio-Speaker-Mic-Walkie-Talkie-/262371437743?hash=item3d168e6caf:g:JXkAAOSwJQdW-zkK
No doubt Steve G1KQH will find the lowest price ones! Once he reads this he will be "on the case".
UPDATE 1246z: Or maybe a smart watch with Bluetooth for just over £7? See http://www.ebay.co.uk/itm/Bluetooth-Smart-Wrist-Watch-Phone-Mate-For-Android-IOS-iPhone-Samsung-HTC-UK-/172150503333?var=&hash=item2814f837a5:m:mIJ9EQ_TPg5B29hjQ8cDS_Q