It is very hard to make money selling amateur radio kits. Some try and then fail quietly to disappear for ever.
Some (especially from China) appear very low cost. Some of these are fine, but some are poor with unclear instructions and errors. If buying these, caveat emptor (let the buyer beware). My advice is look at what others have said first. If you are not sure do not spend money!
One of the very best has been QRP-Labs, by Hans Summers. His kits have been around for many years and are of high quality. They sell fast. Hans is a bright man. Unlike many, he really understands.
If you are considering getting a kit, think about what you are buying. Will they be here next year? Will the quality be what you expect? What if there are issues? Do they understand English? Can you communicate with them?