The ISM band at 8m is 40.66 - 40.7MHz with an ERP limit of 10mW. Now, I am no expert and you need to convince yourself of the legal position, but I think anyone can operate at these frequencies as long as they accept interference and cause no interference.
These ISM frequencies are international allocations not really intended for radio communications. As I understand it, you can operate at these frequencies without a licence with any mode as long as you meet the ERP limits.
As far as I know, you could send callsigns. 10mW ERP is enough to span Europe in a good Es opening especially with FT8.
As I said, I do not know all the legal conditions and advise you to check carefully first. I know of one UK amateur that intends to TX with 10mW ERP CW as a beacon in the ISM band.
My NoV? Nothing at all received from OFCOM after 2 weeks of chasing apart from those computer generated replies saying they have received my query which is being replied to. But WHEN??? At this rate I shall be dead before I hear!