Competition? - NOT amateur radio

One of my friends said that shopping at Waitrose was an experience. It is certainly not the lowest cost! 

An Aldi (budget supermarket) has recently opened nearby, but, so far, has not really affected sales. 

In fact Waitrose has invested in a new café and redesign hoping to capitalise on the shopping "experience." The photo shows the car park earlier. 

My wife insists on going there. I'd go to Aldi and get the same for less. Darn the experience!