Why? AMATEUR radio?

So Flex Radio has introduced a 2kW linear. My only question is why? To me, this is not amateur radio at all. OK, if you burn holes in the F2 layer you may be able to make (perhaps) a few more QSOs, but where is the fun?  I know with a big beam, and a big linear I could make contacts, but I can do this for nothing and with video on the Internet. No, to me, there is no skill in this and it makes a mockery of our hobby.

See http://www.southgatearc.org/news/2016/may/2kw_amplifier_from_flexradio_systems_skysat.htm

QRP is much more of a challenge. To me, even 100W is high power.