Handheld of the future?

See http://www.southgatearc.org/news/2015/february/ht_of_the_future_at_orlando.htm#.VNi6BC4WKPc .

Southgate News reports that Bruce Perens K6BP will be demonstrating a handheld platform that can cope with many modes at VHF/UHF at the Orlando Hamcation in Florida. This looks like a demonstrator at 100mW RF. With SDRs, quite a flexible, and low cost, architecture is possible.

I wonder which of the "big names" will be first to market with a real SDR design? This could enable them to sell very low cost units, but maybe they would rather shaft us and make big profits?