M0BMU estimated the ERP as follows (from a posting to the LF-reflector by Jim):
"I made an estimate of the field strength of your signal by injecting a test signal at a known EMF into the loop antenna, and comparing with the level of your signal. The received FS at the strongest point (around 1330utc) worked out to be 1.8uV/m. Taking the distance between our locations as 37km, your ERP would have been 87uW. The SNR at best was around 15dB, making the noise level 0.32uV/m in the FFT noise bandwidth of 2.1mHz, or a noise density of 7uV/m per sqrt(Hz)
Assuming a 50m vertical wire (heff ~ 25m), Rrad of your antenna at 8.97kHz would be 880micro-ohms. Assuming 2.62dB directivity for an electrically short monopole compared to a dipole, and Iant of 200mA, the calculated value of ERP would then be 64uW. So there is reasonable agreement between these two calculations, the difference only being 1.3dB."